eCommerce products have become a popular choice in recent
times. During the last decade, the business industry has seen the rise of
eCommerce business all over the world. Since people are more into making their
lives easier, these eCommerce sites have made their way into our portable
devices successfully. Buying any product is just a click away. Now the question
arises, what makes online shopping so much exciting and popular then? .
What Image Editing Methods are Usually Applied?
There are few category specific techniques in Photoshop that
are used for eCommerce photography. There are products that are photographed
against any background and needed to remove the background. Some products
require the dummy doll to be removed. Similar designer products may need to
change the color and sometimes some other products often need shadow retouching
for an attractive look. Let us now look at some frequently used Photoshop
technique for eCommerce image editing.
Clipping Path
This is one of the primary techniques to crop a particular
product and remove it from the background. Products are usually photographed on
a white background. Also, quite often, the lighting arrangement may not be
appropriate or may not pop out as expected. In such cases, clipping path
techniques are used for product background removal. This service varies based
on the complexity level. From simple to super complex, different factors are
considered to determine the level. For example, a simple T-shirt is very easy
to clip.
Neck Joint/Ghost Mannequin
In order to retain the 3D shape of apparel products, neck
joint service is a mandatory one that every eCommerce site. This service is
also known as Ghost Mannequin service. Without this service, apparel products
are really hard to put on display. Using this service makes it easy for the
business to display the products. In this process, a dummy doll is used to
photograph all types of attire. A close zoom-in photo of the neck side is taken
as well. Once these photographs are sent to image editing studio, dummy doll is
removed and the neck is joined by using Photoshop neck joint or ghost mannequin
service.
Color Correction
Most of the time products come with few color combinations.
eCommerce sites put every photo of the same design with different colors for
customer's convenience. Photoshop Color Correction techniques are great to
change color of the same product. In this case, a single product photo is
enough to change its color countless times. Every image of the same product in
different color combination is displayed on the website shelf for the clients
to choose from.
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